From Hi Anny, a Delaware-based software company, we have been diligently working in the field of predictive psychology since 2015, especially in the industries of human resources and education. In 2023, we are proud to introduce our new startup that is revolutionizing the way companies can understand their customers on a deeper level. Using predictive psychology models, our algorithm can categorize customers with an astonishing 95% accuracy, simply through a set of questions or images.
In this article, I want to talk about the importance of considering customers’ psychological variables to achieve better commercial and loyalty results. Here are some reasons why this is crucial:
Every customer is unique, and understanding their personality, attitudes, communication style, and emotional motivators is essential for offering personalized experiences. According to an Evergage study, 88% of marketers reported that personalization significantly improved the performance of their campaigns.
Better Market Segmentation:
By understanding customers’ psychology, companies can create more effective market segments. This allows directing specific strategies and offers to groups of customers with similar characteristics and needs. A report by Econsultancy found that 74% of companies consider market segmentation crucial to success.
Predictive psychology allows identifying customers’ emotional motivations and adapting strategies to meet those needs. A Harvard Business Review report suggests that a 5% increase in customer retention can increase profits by 25% to 95%.
Reduced Customer Churn:
With a better understanding of customers’ needs and expectations, companies can reduce customer churn. According to Bain & Company, a 5% increase in customer retention can increase profits by 25% to 95%.
Maximizing Customer Value:
Knowing customers’ psychology allows companies to offer additional products and services that align with their desires and values. This can lead to an increase in customer lifetime value. A Gartner study found that 80% of future profits come from the top 20% of existing customers.
In summary, customer profiling based on predictive psychology is a powerful tool that can drive commercial success and loyalty. Data shows that companies focusing on personalization, effective segmentation, and a deep understanding of customers experience sustainable growth and higher retention.
With “Hi Anny” we are committed to providing companies with the necessary tools to understand their customers on a deeper level, which, in turn, allows them to deliver exceptional experiences and achieve sustainable success in the market.
If you’d like to learn more about how predictive psychology can propel your business, don’t hesitate to get in touch with us. We’re here to help you take the next step in the world of customer profiling.
Together, we can make a significant change in how companies relate to their customers.
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